Our Strategy

Our Strategy

Children walking in a woodsThe Childhood Trust is London’s child poverty charity. With a record number of the capital’s children living in poverty, our vision is to break the cycle of poverty so that every child experiences the healthy, happy and safe childhood which prepares them well for life.

Our 2023 – 2026 strategy, Prepared for Life, has been developed in consultation with our board of trustees, executive team and key stakeholders, creating a framework which puts focus on the most vital services provided to children living in poverty in London.

The Childhood Trust will focus its work on four impact goals:

  • Children are Healthy: Projects which focus on improving the physical health of beneficiaries, e.g. offering nutritious food and meals, or any physical activity programmes including sports/play/recreation.  
  • Children are Resilient: Projects that promote, restore, and protect children’s mental health and emotional wellbeing.  
  • Children are Safe: Projects that improve children’s quality of life and sense of belonging through improving relationships (with family and peers) and better living conditions, and programmes promoting community cohesion.  
  • Children are Confident: Projects involving employment, training, and education-based services; services that enhance life- and work-readiness by raising confidence and a passion for learning. 

Our ambition is to partner with charities who can demonstrate that their work within our four priority areas contributes to transform the lives of children experiencing poverty and facing disadvantage in London.

Read our Prepared for Life Strategy