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Campaign Details

Applications for Champions for Children 2025 are now open! Since its inception in 2020, Champions for Children has raised more than £18m for hundreds of projects supporting children experiencing poverty across all 32 London boroughs.

This year, the campaign will run for 2 weeks from Tuesday, 3rd June 2024 to Tuesday, 17th June 2025. Our goal is to match the success of last year’s campaign, where a whopping £5m was raised by 84 charities to raise more than 185,000 children experiencing poverty in London.

Key Dates

  • 3 January 2025: Applications open on the Big Give’s website.
  • 7 February 2025: Applications close.
  • February 2025: Once applications have undergone an initial round of processing, The Childhood Trust will then get in touch with you to complete our due diligence process.
  • 14 March 2025: Deadline for your charity to confirm pledges via the Big Give’s online portal
  • 9 April 2025: Offers of funding sent out!
  • 3 June – 17 June 2025: Campaign runs online on the Big Give’s website.

Our Support

If that hasn't enticed you enough to join our charity network, here's an insight into what our charities gain access to when they participate in our campaign:

  • Workshops on how to run a successful fundraising campaign, including topics such as how to formulate your campaign messaging and how to use social media effectively. Our Get Campaign Ready Event is known as a key highlight for our charity partners!
  • One-to-one support on any aspect of the campaign
  • Connections with other charities working with children and young people across London
  • Raised profile and visibility through broader campaigns, events and other activities to raise awareness of the issues around child poverty and drive traffic to the charities

Join our London Charity Partner Network and Unlock Matched Funding

Discover more about our matched-funding model by clicking here. If you already know your eligible, click below to apply for unrestricted, matched-funding aimed at alleviating child poverty in London. Join our London Charity Partner Network today and help make a lasting impact!

Apply for Matched-Funding today